A consortium of communicators and marketers dedicated to advancing the integration and application of artificial intelligence in higher education. We aim to reshape how institutions tell their stories and engage with diverse audiences through collaboration, sharing best practices, and driving innovation.
Our mission is to empower university and college marketing and communications teams to harness AI's transformative potential to enhance strategic communications, streamline operations, and promote equity and access in storytelling, outreach, and engagement across academic communities.
The term "beacon" symbolizes the group's role in leading and guiding others in adopting AI in higher education communications and marketing. It implies that the consortium will illuminate the path forward for others in the field, helping to set standards, share knowledge, and foster innovation.